How Smart TVs in Millions of U.S. Homes Track More Than What’s On Tonight

Samba TV, which has deals to put its software on sets made by about a dozen TV brands, uses viewing data to make personalized show recommendations. But that’s not the big draw for advertisers. Business Day The New York Times
By SAPNA MAHESHWARI from NYT Business Day https://ift.tt/2lVRrrB
July 4, 2018 at 02:00PM